In the dynamic world of running innovation workshops, there's a challenge that often surfaces…

Aligning teams from different departments. 

Picture this: engineers vs designers, sales vs operations, executives vs directors. Each with their own unique goals and perspectives.

It's like trying to blend two different colors into one canvas. But fear not, we're here to shed light on a powerful concept. One that can transform these challenges into opportunities.

The Power of "In-group Bias" and Division

Ever noticed how people within the same group tend to share similar beliefs and values? It's a psychological phenomenon known as "In-group Bias,". Where people feel a stronger connection to their own group and view others as outsiders.

This is where the "us vs them" mentality comes into play. Let’s say different groups—Group A and Group B—have differing viewpoints. Group A might label Group B viewpoint as "wrong,". While also implying that because they view things differently they are "bad".

So it's gone from an “us vs them” dynamic to a “good vs bad” dynamic.

The Twist: Uniting Against a Common Foe

But what if there was a way to turn this dynamic on its head? To leverage this bias in a way that could bring people together during innovation workshops?

Imagine if both groups could focus their energy towards a common goal or challenge. They make that the "enemy" that is "wrong".

By shifting the perspective from "us vs them" to "all of us vs the problem," the narrative changes. Now, those invisible walls between departments start to crumble.

The Role of Clear Missions and Objectives

Here's where the magic happens—clear missions, visions, and objectives. They're not buzzwords; they're the glue that binds diverse teams together.

Our Innovation workshops bring together different departments. We make sure there is a clear direction the team is going towards that brings them together. A clear "villain" the team must overcome.

Understanding the bigger picture redirects individual agendas toward a shared journey. A united force, moving them in sync toward a common destination.

So, whether it's engineers collaborating with designers. Or sales aligning with operations. Or directors working with executives.

Leverage the power of in-group bias to overcome division.

To a future of unified efforts!!! 

Interested in bringing different departments together to innovate?  Fill out the form below and let’s see how we can help you!